VALENCIA, SPAIN / WORKING GLOBALLY

GOOD IDEAS
START WITH
GOOD
QUESTIONS.

✳

I’m Mikhail. I turn research and audience insight into brand direction and creative work that people remember.

Mikhail Shal on a whitewashed Mediterranean village street with mountains behind him

MIKHAIL SHAL /// 2026

A PERSON BEHIND THE WORKVALENCIA

TOP 10YOUNG GLORY
2021—22 ↗

RESEARCH ✳ POSITIONING ✳ BRAND MANAGEMENT ✳ CREATIVE DIRECTION ✳ FULL-FUNNEL THINKING ✳ COMMUNITY ✳ CULTURE ✳ PEOPLE ✳ RESEARCH ✳ POSITIONING ✳ BRAND MANAGEMENT ✳ CREATIVE DIRECTION ✳ FULL-FUNNEL THINKING ✳ COMMUNITY ✳ CULTURE ✳ PEOPLE ✳ RESEARCH ✳ POSITIONING ✳ BRAND MANAGEMENT ✳ CREATIVE DIRECTION ✳ FULL-FUNNEL THINKING ✳ COMMUNITY ✳ CULTURE ✳ PEOPLE ✳ RESEARCH ✳ POSITIONING ✳ BRAND MANAGEMENT ✳ CREATIVE DIRECTION ✳ FULL-FUNNEL THINKING ✳ COMMUNITY ✳ CULTURE ✳ PEOPLE ✳ RESEARCH ✳ POSITIONING ✳ BRAND MANAGEMENT ✳ CREATIVE DIRECTION ✳ FULL-FUNNEL THINKING ✳ COMMUNITY ✳ CULTURE ✳ PEOPLE ✳ RESEARCH ✳ POSITIONING ✳ BRAND MANAGEMENT ✳ CREATIVE DIRECTION ✳ FULL-FUNNEL THINKING ✳ COMMUNITY ✳ CULTURE ✳ PEOPLE ✳

10+YEARS IN COMMUNICATIONS & BRAND

90+PROJECTS OVER THE PAST FIVE YEARS

30+BRANDS ACROSS DIFFERENT WORKING MODELS

10+INDUSTRIES — FROM TECH TO CULTURE

01 / THE WORK

SELECTED WORK.

Different industries. Different roles. The same focus on evidence, clear choices and work that lives in the real world.

01 / GLOBAL BRAND STRATEGY

PINCO SPORT CAMP project cover in black and white

02 / AMBASSADOR / AUDIENCE EXPANSION

G GATE CAMP project cover in black and white

03 / AUDIENCE RESEARCH / BRAND EXPERIENCE

WINCRAFT project cover in black and white

04 / BRAND BUILDING

BEYOND THE BRIEF project cover in black and white

05 / BRANDS / PLACES / COMMUNITIES

CREATIVE, WITH PURPOSE project cover in black and white

06 / CREATIVE LEADERSHIP

STRATEGY FIRST. PROOF INSIDE. Each story separates the challenge, the decision, my role and the outcome. Original project presentations and live references are linked within the cases.

SELECTED CASE STUDIES / ORIGINAL SOURCE PRESENTATIONS INSIDEHOW I WORK ↗

02 / MY APPROACH

“

FIRST,
WHY?

Before choosing a campaign, a positioning or a budget I want to understand the business goal, the people involved and what the brand can genuinely deliver.

SEE MY STRATEGIC APPROACH ↗

BUSINESS / AUDIENCE / COMPETITION / PRODUCT

03 / THE PERSON

JOURNALIST BY TRAINING.
CREATIVE BY NATURE.
STRATEGIST BY CHOICE.

Newsrooms, rock shows, international brands, cycling and communities. I bring the same curiosity to all of it.GET TO KNOW ME ↗

04 / GET IN TOUCH

Something interesting in mind?

LET'S MAKE
IT HAPPEN.

EMAIL ME ↗LINKEDIN ↗TELEGRAM ↗READ MY CV ↗

GOOD IDEASSTART WITHGOODQUESTIONS.

SELECTED WORK.

KARUNA

PINCO SPORT CAMP

G GATE CAMP

WINCRAFT

BEYOND THE BRIEF

CREATIVE, WITH PURPOSE

FIRST,WHY?

LET'S MAKEIT HAPPEN.

GOOD IDEAS
START WITH
GOOD
QUESTIONS.

FIRST,
WHY?

LET'S MAKE
IT HAPPEN.